Archetype

Architect

The Innovation Archetype

The greatest mind control is of your own mind.

Tom Bilyeu, Co-Founder; Quest Nutrition and Impact Theory Tweet

About The Architect

Did you have lemonade stands as a kid?

Did you sell crafts, create packages, and start making money at a young ae?

Did you need to learn how to be resourceful quickly, or did you simply always have it in your DNA?

The Architect is particularly characterized by their innate systems-mind, seeing the Big Vision and process to solve problems–and the innate ability to actually execute it.

Armed with atypically high risk tolerance, Architects tend to think outside the box, moving with speed and certainty to bring their vision to life, often creating something out of nothing.

For many architects, starting businesses is an extension of their very worldview: life is a thing to be lived on one’s own terms. This means being their own boss, designing their own lifestyle, and developing products and services to patch the holes they see in the world.

As the CORE Architect, not everyone is like you (especially the coaches and people who claim to be architects, but you know aren’t.)

Actually, you’re inherently different–always the black sheep in your environment, doing things differently than others, innately able to live outside of the categories society tends to put humans in.

Historically, this would have made you potentially “unemployable.” In today’s market and service-based economy, your predisposition gives you the exact toolset you need to not only create your own job, but also build a company that can employ all other archetypes in the process.

They might seem crazy at times (hell, maybe they are,) but architects rarely let practicality stand in the way of potential.

If that means making an investment with a credit card,  firing someone quickly, or being polarizing at the risk of being disliked–they’re down.

With their ability to think big-picture, they don’t stay stuck on one thing too long if it’s not working. They have an innate ability to shift and make changes, even if it feels de-stabilizing.

Architect Classes

CLASS = PRIMARY ARCHETYPE + SECONDARY ARCHETYPE

 Your Primary Archetype is your Zone of Genius.  Your Secondary Archetype is your Zone of Safety.

 Together, they create the 12 Sub-Types.

Architect / Coach

The Champion

 THE VISIONARY, THE WIZARD, THE TRANSFORMER

The Architect Coach has a fire and passion to build a system to serve and transform a lot of people. They likely have a very successful scaled coaching business with multiple offers for customers at multiple levels (when they’re in the “higher” experience levels of business) and is excited about the idea of making the process of transformation scalable, but with intimacy. These leaders have the ability to transform at scale.

Type

Train the Trainer, Scaled Coaching Business

Role Affinity

Coach + CEO

Core Desire

To master themselves, their domain, and support their clients in doing the same.

Architect / Creator

The Outcast

THE OUTCAST, THE REBEL, THE DISRUPTOR

You express your creativity through entrepreneurship and business. Your mind can conceptualize powerful ideas and innovations, and push them through your primary lens of “business.” This allows you to come up with creative businesses and projections. You are the “Creative director,” and can balance the “extreme” ends of the masculine/feminine spectrum with grace and power.

Type

Innovator, Creative Operations, Creative-Driven Business

Role Affinity

CEO, Visionary, Leader

Core Desire

To disrupt the systems and structures in existence and re-create them through projects they’re passionate about.

Architect / Teacher

The Sorcerer

THE VISIONARY, THE WIZARD, THE TRANSFORMER

You educate the world and use your entrepreneurial prowess to express it. Educating others [be it building scalable methods, frameworks, hosting a podcast, running certification programs or masterminds, or making online courses] will always be a part of your game in business, and you thrive when you can build a brand or business that allows you to both be the CEO and the Teacher.

Type

Scaling Systems, Methods, Curriculums, and Frameworks

Role Affinity

CEO, Visionary, Leader

Core Desire

To shift the world through wisdom, to change the way people interface with reality, to disrupt the current structures and educate through different means.

Work For The Architect

Healthy Integration of Overdrive-like Behavior:

The architect is inherently a risk-taker and creates their business either due to a deep need to have control, or a deep need to create chaos.

This may be of benefit to the architect, but it also may create destruction in their lives. Getting curious about this may be useful to support them in having a well-rounded opportunity to both see their big. ass. vision AND create something sustainable and profitable (without destroying their lives.)

Healthy Integration of Worth and Enoughness:

Achievements are incredible feats and should be celebrated, AND, all humans are inherently worthy of existing outside of their achievements.

Method For Greatness

Starting and building businesses based in something meaningful to you; allowing you to utilize your affinity for systems, organization, and problem solving. The architect can wear all of the hats. Create a business that can scale, take the risk, and lead with your vision.

Effective Business Models

The Architect’s business model will be highly dependent on the type of architect they are.

Product

  • ARCHITECT: Ecommerce, Tech, Startups, Investing, Platform
  • COACH ARCHITECT: Coaching Business (and hire other coaches to scale) + Certifications
  • TEACHER ARCHITECT: Digital Courses + Online Education Platforms + Certifications + Speaker Business
  • CREATOR ARCHITECT: Courses, Books, Platforms, Products

Content + Marketing

  • Facebook Ads
  • Email Marketing
  • Social Media Marketing
  • Podcasts Ads
  • Sales Pages + Copy

Well Known Architects

Scott
Oldford

Architect

Natalie
Ellis

Architect

Rachel
Rodgers

Architects

Gary
Vaynerchuk

Architect

Karlyn
Percil

Architect

Bedros
Keullian

Creator / Teacher

Erica
Chidi

Architect

Marie
Forleo

Architect