The Creator

Creators are here to receive ideas and release them to the world through their creative process. Their expression is their highest form of service and informs their business model(s).

Creators are masters of capturing and invoking human emotion through their work. They help people gain a different perspective on the world by turning new ideas into reality. For a creative entrepreneur, businesses, projects, and content is the medium with which they share their unique vision. 

The essence of a creator is that they are devoted to their individualism and authentic self-expression. They believe authenticity is the key for humans to achieve liberation, so their main work is to be the living embodiment of that for others to do the same.

Creatives are innately motivated by personal freedom. The freedom to do, be, and express who they are. They have a core motivation to help others do the same.

Their shadow is the unhealthy expression of this desire for freedom. Creators deep in shadow energy are averse to structure (even if it benefits them). They do not like the idea of being grounded or having restrictions placed on them. Creators can thrive when they integrate their masculine counterpart archetypes; architect and teacher.

A Creator's Core Motivators:

Freedom &

Core Qualities

Creators are, at their core, just a bit different than everyone else. They see the world through a unique lens, and are committed to bringing that vision to life.

Creator Classes

Primary + Secondary Archetypes

Your Primary Archetype Is Your Zone of Genius. Your Secondary Is Your Zone of Safety. 

Together, They Create the 12 Sub-Types.

Creator / Architect

The Ruler

You have a highly optimized content system and process which allows your work to be seen by many. You prefer to be the idea-person. You use your entrepreneurial brain to optimize and scale creations into shows, products, and other content as a way to serve a bigger vision.

Creator / Coach

The Vessel

You are a natural-born content creator who owns coaching or consulting businesses. You utilize social media as a means to attract new customers and clients. You skillfully integrate your client’s experience into creative and impactful new content.

Creator / Teacher

The Artist

You’re a great content creator who uses podcasts, videos, and writing to educate your audience on the topics you’re an expert in. Your education and expertise support your creations in a way that allows you to be well-known in your space.


Creatives are eager to make an impact through their self-expression. Their enthusiasm to take new ideas and bring them to life is a part of their prolific creative alchemy. 


Able to come up with new and original ideas 


Not interested in keeping the status quo


Willing to be polarizing, different, and start trends


Value their individuality and originality


Sharing their most authentic self with the world in the form of their creations


Honor the natural receptivity that comes from being in flow; is open to the ebbs and flows of life


Able to trust their inner guidance system when visions come to them


Able to see a vision in their minds eye of what they want to create


Each archetype expresses itself through different levels of personal, conscious development and triggers.

When this archetype is expressing itself in healthy ways, it’s working at its best and can truly thrive. When it’s expressing itself in unhealthy ways, there’s unresolved wounding, trauma, or core belief systems that are manifesting as unhelpful (or even harmful) sets of behavior, thought patterns, and emotions.

Healthy Expressions

Flow-State Activation

In flow with creations, executing on new ideas, and putting them out consistently. 

Connected To Masculine Counterparts

Embodied in “structure creates my freedom”

Authentically Self-Expressed

Connected to individuality, self-confidence, and inner wisdom

Sees Themselves As A Vessel

Can handle criticism and feedback around creations

Unhealthy Expressions

Ungrounded And Disconnected

Avoidant of reality, structure, or responsibility (need to integrate masculine)

Lack Of Follow Through

Too much space can result in sloth, lethargy, or lack of follow-through


Derives worth from ability to iterate and create (feels unworthy when not creating)

Poor Relationship With Money

Holds to the belief that making money through their creations makes them a sell-out

Honouring This Archetype

Your Primary Archetype Is Your North Star

Honor your Creator by trusting your imaginative, idea-generating, intuitive, self-expressed nature. 

Take more time to live inside of your creator by giving yourself the space you require to receive downloads, moving your body to activate creative energy, and deepen the mastery of your creative work.

You WILL thrive in business when you honor this aspect of yourself in full devotion, trust, and power.

Play Archetype Bingo

Creators In Business

The creative entrepreneur is someone who others look to for inspiration and unique ideas. You'll see them creating incredible content, experiences, and businesses.



Public Figure


Content Creator




Discover your archetype

When you take the Entrepreneurial Archetype Quiz ™, you open yourself up to a world of new possibilities to run your business with more ease, efficiency, and effectiveness.

You’ll be honoring your energy and accessing more success at the same time.

Or Explore The Other Archetypes

The Coach

A coach's calling is to serve and support others in their transformation. Coaches inspire, motivate, and create space for the goals and visions of their clients. They help clients turn ideas into tangible action through sharply honed guidance and mentorship abilities.

The Architect

Architects are here to shake things up and challenge the status quo. They are innovative problem solvers with a clear vision of the future they wish to create. They are the change-makers whose work is informative and impactful to those around them.

The Teacher

Teachers wield their power of knowledge responsibility and seek first to educate and inform. Their priority is sound pedagogy and methodology so that their audience can quickly learn and take action on the knowledge they impart.