The Architect

I challenge the status quo, innovate, solve problems, and create systems to ensure efficacy, efficiency, and change.

Architects are the people who have the fervor, vision, and systems-brained ability to build innovative and disruptive businesses that change the landscape of their industry and the world.

The Architect sees business as an infinite, never-ending game to master. They look for innovative ways to solve problems better than they’ve ever been solved before. Solutions, systems, and entire businesses that effectively solve problems are the core direction architects go. 

Businesses are the most effective way for them to express their innermost psyche.

Architects are firey beings–and without being grounded in their inner work and self-care practices, they easily burn out through working too hard.

The Architect thrives when they have purpose and fulfillment in the businesses they create.

Architects can create big results with seemingly less work through the power of systems creation. They think: what’s the most scalable, repeatable process possible–and how can we use that to accelerate.

An Architect's Core Motivator


Core Qualities

The Architect holds the masculine quality of being “the container,” or “the structure for which chaos can be held.” As people, Architects are ambitious, problem-solving visionaries.

Architect Classes

Primary & Secondary Archetypes

Your Primary Archetype Is Your Zone of Genius. Your Secondary Is Your Zone of Safety. 

Together, They Create the 12 Sub-Types.

Architect /Coach

The Champion

You have a fire and passion for building service-based businesses at scale. You’ve successfully scaled a coaching business with multiple offers across many customer segments. You’re authentic in your approach, and others seek to replicate and learn from your success. You receive a great deal of respect and admiration from your community for your achievements.

Architect / Creator

The Outcast

Your mind can conceptualize powerful ideas and innovations, and push them through your primary lens of “business.” This allows you to come up with creative businesses and projections. You are the “Creative director,” and can balance the “extreme” ends of the masculine/feminine spectrum with grace and power.

Architect / Teacher

The Sorcerer

You’re on a mission to educate the world and use your entrepreneurial prowess to express it. You’re a master of scale, frameworks, and viable business plans. You walk your talk and have scaled your genius through successful digital products such as courses, podcasts, masterminds, and coaching programs. You thrive most when you build brands that allow you to be part CEO and teacher.


Architects are strong in their ability to see the bigger vision of a business and create the foundation, environment, and team to bring that vision to life.

Focused on Systems

The Architect’s brain works in systems. These systems form the foundations of sustainable and lasting growth for all businesses that the entrepreneur touches. 

High-Level Thinker

Thinking in ways that are bigger picture, able to see different operations and how they all work together.

Big-Picture Awareness

They can consider the bigger picture, the meta-nature of a problem that needs to be solved and look at it from every angle.

See Reward Over Risk

Architects understand how to see the ROI of an investment before the financial return shows up.


Architects know when to delegate out tasks to different team members to ensure the vision comes to life efficiently

Detail Oriented

They know the pieces of the puzzle that need to be optimized and handled, so expect an Architect to be detailed.

Wears Many Hats

The Architect, especially as it’s building it’s business, can wear many hats in the business.


Architects are passionate about what they do, and that’s the driving energy behind their empires.


Each archetype expresses itself through different levels of personal, conscious development and triggers.

When this archetype is expressing itself in healthy ways, it’s working at it’s best and can truly thrive. When it’s expressing itself in unhealthy ways, there’s unresolved wounding, trauma, or core belief systems that are manifesting as unhelpful (or even harmful) sets of behavior, thought patterns, and emotions.

Healthy Expressions

Committed To Self-Work

Focused on healing wounding, trauma, and other internal things that create external business challenges

Energy Is #1 Priority

Focuses on physical health, mental health, emotional health, and spiritual health as #1 priority

High Integrity

Keeps their word, actions are in line with their values. 

Connection to Purpose and Vision

Is deeply aligned with their purpose and vision and channels that energy into business

Unhealthy Expressions

Chaotic Self-Desctruction

Potential for self-sabotage or a need to control that can be the demise of their ingenious creations. 

Disconnected From Purpose

Dissatisfaction and lack of fulfillment regardless of business success

Worthiness Based On External

Derives worth from success of business (need for validation)”

Prioritizes Success Over Humanity

Will do anything to achieve success, even if it’s hurtful to others. Lack of integrity/morality 

Honoring This Archetype

Your Primary Archetype Is Your North Star

Honoring your Architect Archetype truly means you honor yourself as the vessel, first. The Architect archetype is, of course, the type who is powerful with systems, numbers, conversions, strategy, vision, business, and building something out of nothing.

And because they’re the builder, the innovator, the disruptor of structures–they must manage their firey energy and take deep care of themselves.

The Architect’ worst enemy is themselves and their self-destructive inner patterns. Architects who do their inner work are the ones who thrive in business scaling, growth, and lasting success so they’re not the bottleneck.

Play Archetype Bingo

Architects in business





Creative Operations


Agency Owner

OBM (Online Business Manager)

Discover Your Archetype

When you take the Entrepreneurial Archetype Quiz ™, you open yourself up to a world of new possibilities to run your business with more ease, efficiency, and effectiveness.

You’ll be honoring your energy and accessing more success at the same time.

Or Explore The Other Archetypes

The Coach

Coaches are here to serve and support people in transformation by holding space for the depth of experience, creating safety, and holding the highest vision of their clients.

The Creator​

Creator are here to receive ideas and release them to the world through their creative process. Their expression is their highest form of service and informs their business model.

The Teacher

Teachers educate, inform, and use their power of knowledge responsibly. Their priority is learning, methodology creation, and information dissemination for their audience to learn.